What do you mean by CAC?

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What do you mean by CAC?

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anonymous · Answer 1 · 2021-09-16T12:29:52+0000

Customer Acquisition Cost (CAC) is the cost of winning a customer to purchase a product/service. As an important unit economic, customer acquisition costs are often related to customer lifetime value (CLV or LTV).

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What do you mean by CAC?

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Take a look at the rules carefully :

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